In so many ways the world is now a frightening place. Time seems to disappear and before you know it is is already September. The relationships we have with each other have changed and so have our values. I read this article by Robert Capps called the ‘Good Enough Revolution’ and although it is long, it is an unbelievable article that is worth reading.
In my ignorance I did not even realise that MP3 music is of a poorer quality than that of CD’s but still, I will not go out and spend R120-R180 on a CD when I just want one song that I can play when and where I like. The ‘good enough revolution’ which comes out of what they call the ‘MP3 effect’ is just this: “…we favor flexibity over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect.”

This made me reflect on Wren and where it is going. I am a perfectionist and I value quality, but yet I’m a victim of the ‘MP3 effect’ and of so many other convenience(s). I also have a low res and a high res camera but I choose to carry around the low res one becuase I can easily fit it in my bag. For this convenience I will sacrifice quality becuase it is more important that I have the photo to show and share. “The qualities we value have simply changed. And the change is so profound that the old measures have almost lost their meaning.” Quality is valued by ease of accessibility (be it by price or features). “Getting the job done’ is more important, even if it doesn’t let you ask every question or address every contingency.”

I find this frightening. I often envy my grandparents generation where, for example, my grandfather built their homoe and it took him years and years but yet it is as solid as a rock. Today, a house is expected to be built in 6 months and we are annoyed when it is not. I envy the time, the attention to detail and ultimately, the quality of those days.
But yet I am trying to find ways to make Wren bags cheaper and more affordable (and ultimately more accessible). We say we want quality and will pay for it but will we really? Do we not just want a bag that we can show off for a season, that meets our needs for right now? I’m still wavering becuase although Ive been proven to be apart of the ‘good enough revolution’ there is a big part of me that screams with resistance in favour of true quality and craftsmanship.

