This month’s merry-go-round question is ‘What inspires us: a peak into journals, pinboards, folders or wherever we keep our little snippets of inspiring stuff…’ Ive written quite a few posts on this topic in the last while and I’m afraid I have shown you all my inspiration secrets. See here, here, here, here, here and not forgetting to mention my last merry-go-round which borders on this topic.
Rather than taking a back-seat from this month’s merry-go-round Ruth and a few others directed some questions my way as a replacement.
Why birds?
There is no reason ‘why birds’ really. But I will tell you how Wren and the label came about…
Whilst I was hating my old job and dreaming about starting my own business I was creating a logo for a bed-linen company. I used birds for some of the samples.The client did not select any of my designs but I liked them, so I kept them (and I now cannot find them to share with you -sorry).
In high school I made and hand-painted a bird cloak that was quite a hit and when my school friends heard about my bird label they all picked up on the connection – I on the other hand had completely forgotten about it.

I guess birds have somewhat always been there but honestly, I just think I drew something and liked it. It probably didn’t help though that at the time of my label everybody was going through a phrase of loving cute little birds.
For ages I did not know what to call my business (or for that matter, what I was even going to do as my business). Often I would waste time paging through my designs and on one of the hopeless days I came across the designs which featured the little bird (now the Wren bird) and it was like it was meant to be. It was decided that I would use the bird as the logo and now I just had to find the name for the company (something that is not as easy or as fun as it sounds). I went through hundreds of names and very organically, whilst driving to collect the embroidered bird labels Jeremy suggested ‘Wren’. It’s a little bird, just like the drawing and it is a play on my name, Wendren, in a way. I did not hesitate for a moment in saying: “THAT’S IT”! …and that’s the story of Wren.
Merry-g0-round bloggers: Mariana, Lily, Jenny, Sara, Agathe, Fabienne, Charlotte, Nikki and Ruth.